About Us

Beat School Uniforms (BSU) is a family run business, consisting of two school uniform and sportswear stores based across Hertfordshire. We started 12 years ago as an online supplier for our own children’s schools and have since opened two retail outlets in Watford and most recently in Hitchin.

We are extremely proud of our close relationships that we have established with our schools, clubs and customers.

We pride ourselves on our dedicated online & phone delivery service – ensuring all orders are delivered straight to the customers home within 48 hours (often quicker) using our own dedicated drivers.

Our ‘USP’ is that we care deeply and passionately about what we do and will ‘bend over backwards’ to make sure each and every child gets exactly the uniform they need - including catering for specific allergies and disabilities.

We believe the purchase of school uniform, especially for Reception and New Year 7 starters, is a gateway into starting at their new school and aim to make the whole process stress-free and enjoyable.